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Strategic Campaign Management

Strategic Campaign Management

Put yourself in the customer’s shoes and imagine: You receive a promotional message. It’s generic, irrelevant, and disrupts your day. You ignore it. Now, contrast that with a message that arrives just as you’re considering a purchase – personalized, engaging, and tailored to your needs.

Meta’s Big Bet on Messaging is Paying Off

Meta’s Big Bet on Messaging is Paying Off

For years, Meta has been pouring billions of dollars into messaging, believing that private conversations hold the key to the future of digital communication. And now, that bet is finally paying off.