HORISEN Articles

We’ve selected 10 very good reasons why you should use SMS in your marketing.

When mentioning SMS Marketing, it almost seems as if this segment of marketing has not been used enough lately. New 21st century digital environment forced us to focus on the online, internet world, so it looks like marketers’ eyes are mostly focused on Search Engine Marketing, Social Media Marketing, Content Marketing etc., which we can easily put under one umbrella, called Inbound Marketing. This approach is the right one since there is no doubt online, the digital world is overtaking our lives faster than ever. The necessity to be always present, available and ready to communicate and respond fast to all questions and inquiries and to attract audience has become a 21st-century big MUST!

Believe it or not, your prospects are exposed to some 3,000 marketing messages a day, says Seth Godin.

How to Create a Successful SMS Marketing Campaign? A successful SMS marketing campaign is one of the best direct marketing solutions. But, how to run an SMS marketing campaign that will worth every penny?

With more and more new digital channels available for promotion, it is tough for small businesses to reach customers with their marketing message. Although possibilities for promotion are almost limitless nowadays, this enormous amount of advertising and promotion have forced people to become “blind” and much smarter in a selection of tools to avoid them. Smart marketers had turned this absurd situation in their favour when they decided to use some of the almost forgotten or underestimated communication channels. We are speaking about SMS and SMS marketing. What can small businesses do with SMS more efficiently than with other digital channels? Here is the list of our suggestions.

The power of text messaging is growing — especially SMS messaging for business. Despite predictions from 2011 when some experts said SMS would die in the coming years, not only it didn’t die, but it eventually grew stronger. The reason for such dark predictions lied in a growing number of mobile apps, but SMS proved to be resistant. Now, in 2017, we can hear new voices saying that SMS will grow from $55.49 billion to $71.60 billion by 2021 while mobile app installation will face a serious drop down. Having this in mind, more and more marketers are turning to SMS marketing.

Mobile marketing has proved its importance. Today more and more companies and brands are using mobile marketing to reach out to customers and keep them in the loop. The most commonly used mobile marketing tactic is SMS marketing. It is the oldest form of mobile marketing simply because the first mobile phones in the 1990s were able to send/receive only the SMS. So, marketers had just this one tool available to use – hence the SMS marketing was born. But, mobile technology progressed tremendously, and today mobile phones have so many different capabilities that we can freely say we are carrying small computers in our pockets. Nevertheless, SMS marketing is still the most popular form of mobile marketing because it’s easy, cheap, fast and provides great ROI.