Almost all mobile phones, regardless of type or ‘smartness’, have one thing in common – SMS. Some estimates say that there are more than 4.5 billion SMS enabled devices in the world today, which makes texting a valuable communication channel among people. Other stats also say that 98% of SMS messages are opened and read within 3 minutes of receipt, a much higher rate than it is the case with emails, especially emails used in marketing purposes. To make it clear, the percentage of emails which get opened is just 22% (in average), which proves that SMS marketing has a much better performance than email marketing.
