Tag: Mobile Marketing

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The rise of mobile (marketing) in numbers

The rise of mobile (marketing) in numbers

Jan 21, 2020 |

Mobile marketing has become the focal point of many digital marketing campaigns. Moreover, we can say that it’s taking over digital marketing. Why? Well, let’s take a look at some numbers… Statista Inc., one of the leading statistics company on the internet, has published their forecast regarding the rise of a number of mobile phones worldwide until 2018. Statistics collected and presented show the total number of unique mobile phone users will reach 5.5 billion in 2018. This number is huge, but… Already in January 2015 GSMA Intelligence and Ericsson have both reported more than 7 billion active mobile subscription, which is almost as equal as the total human population!

Is Facebook Messenger killing BULK SMS?

Is Facebook Messenger killing BULK SMS?

Jan 21, 2020 |

After Facebook’s F8 Development Conference, some started speculating that some Facebook Messenger new features were designed to kill BULK SMS. But, such predictions are not entirely true. So, let’s start from the beginning first, with this year’s conference general overview. The storm has finally come down, and now we can calmly review the novelties Facebook announced on this year’s F8 Developer Conference, held at Fort Mason in San Francisco this April. As it was expected, Facebook came up with plenty of new things.

SMS vs. Social Media – who wins?

SMS vs. Social Media – who wins?

Jan 21, 2020 |

Social media has changed the world in so many ways. Communication and connecting to other people have become easier, faster and more fun so the number of active social media users have grown rapidly and we can say that today vast majority of people in “The Internet World” have at least one social networking profile.

Bulk SMS – who should use it, when and why?

Bulk SMS – who should use it, when and why?

Jan 21, 2020 |

Bulk SMS is a very useful and effective marketing channel that should be an integral part of any mobile marketing strategy that tends to achieve real success in today’s mobile world. As we all know, mobile phones are ruling our digital world, so mobile-focused marketing has become a focal point of every strategic marketing planning. Mobile marketing is a huge must for every business that wants to keep a competitive edge over their competitors and maintain advantage within the industry.

10 Do’s and Don’ts of SMS Marketing

10 Do’s and Don’ts of SMS Marketing

Jan 21, 2020 |

SMS marketing is a perfect business choice if you want to communicate with your customers/audience in a fast, efficient and inexpensive way. There are more than 6 billion mobile devices in the world today. SMS reached more than 3 billion people using these 6 billion devices. This means that SMS is ruling the mobile market and is the most used tool on smartphones, despite mobile development with an abundance of mobile apps and easiness to access and browse the net on a mobile phone.

Is SMS marketing suitable for B2B? Yes!

Is SMS marketing suitable for B2B? Yes!

Jan 21, 2020 |

The first question that usually comes up when you try to make a connection between SMS marketing and B2B business model is the following: Is SMS marketing suitable for B2B companies? Unlike B2C (business-to-consumer) companies focused on selling products directly to consumers, B2B is a business model in which companies are doing business with each other. B2B companies are selling products or services to other companies.

The Ultimate Guide to Mobile Marketing, SMS Marketing and Bulk SMS

The Ultimate Guide to Mobile Marketing, SMS Marketing and Bulk SMS

Jan 21, 2020 |

Text messaging, or texting is a form of direct, personal communication that enables you to get in touch and make very close contact with your customers, staff, and suppliers. No other communication channel provides such closeness between a brand and its consumers, because SMS enables enterprises to communicate with people in a highly personalised and responsive way. Portio Research Ltd, an independent research company that provides high-quality reports on the mobile and wireless industry, has even declared SMS as the “king” of non-voice communication because of its 6 main qualities

SMS messaging for small businesses

SMS messaging for small businesses

Jan 21, 2020 |

With more and more new digital channels available for promotion, it is tough for small businesses to reach customers with their marketing message. Although possibilities for promotion are almost limitless nowadays, this enormous amount of advertising and promotion have forced people to become “blind” and much smarter in a selection of tools to avoid them. Smart marketers had turned this absurd situation in their favour when they decided to use some of the almost forgotten or underestimated communication channels. We are speaking about SMS and SMS marketing. What can small businesses do with SMS more efficiently than with other digital channels? Here is the list of our suggestions.