We are thrilled to announce that HORISEN is in the 2021 edition of the CX Market Guide!
Tag: Messaging Technology
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The importance of MNP Lookup
We are there – riding on the wave of messaging meteoric rise. It’s undeniable that people’s expectations for communicating with each other are fundamentally transforming the way they expect to communicate with businesses. And you are there – fuel this messaging momentum by running your business day by day. Experiencing how the telecom industry is both highly concentrated and competitive – by maintaining consistency, efficiency, cost control to your operations, improving customer retention, and raise revenues.
HORISEN welcomes a new Messaging Superhero on board – Deutsche Telekom
HORISEN has completed the negotiations and signed an agreement with Deutsche Telekom, one of the world-leading integrated telecommunications companies.
HORISEN welcomes a new Messaging Superhero on board – Telia
HORISEN has completed the negotiations with Telia Carrier, a provider of network infrastructure and services for individuals and businesses to execute their most critical activities service providers.
What is BULK SMS
What is Bulk SMS? A simple explanation would be: Bulk SMS is a service that enables sending a large number of SMS messages to a broad audience – at once. This is a super powerful service to use in your business to deliver SMS messages safely, quickly and directly to your customers worldwide. If you’re running competitions, marketing campaigns, notifications to employees, promotions or events, Bulk mass messaging is the best platform to use for sending out a high volume of messages in one go.
The rise of mobile (marketing) in numbers
Mobile marketing has become the focal point of many digital marketing campaigns. Moreover, we can say that it’s taking over digital marketing. Why? Well, let’s take a look at some numbers… Statista Inc., one of the leading statistics company on the internet, has published their forecast regarding the rise of a number of mobile phones worldwide until 2018. Statistics collected and presented show the total number of unique mobile phone users will reach 5.5 billion in 2018. This number is huge, but… Already in January 2015 GSMA Intelligence and Ericsson have both reported more than 7 billion active mobile subscription, which is almost as equal as the total human population!
Bulk SMS – who should use it, when and why?
Bulk SMS is a very useful and effective marketing channel that should be an integral part of any mobile marketing strategy that tends to achieve real success in today’s mobile world. As we all know, mobile phones are ruling our digital world, so mobile-focused marketing has become a focal point of every strategic marketing planning. Mobile marketing is a huge must for every business that wants to keep a competitive edge over their competitors and maintain advantage within the industry.
MO vs. MT messaging – what is the difference between them?
The world of SMS is full of acronyms that might confuse you, especially if more than one term is used for the same thing. So, we decided to help you learn this specific language. Being familiar with SMS industry jargon is half the battle. We’re starting with MO vs MT messages. Industry experts and professionals often use these two terms. What do these acronyms mean? Let’s start with the MO message.
Short vs. Long Codes
Almost all mobile phones, regardless of type or ‘smartness’, have one thing in common – SMS. Some estimates say that there are more than 4.5 billion SMS enabled devices in the world today, which makes texting a valuable communication channel among people. Other stats also say that 98% of SMS messages are opened and read within 3 minutes of receipt, a much higher rate than it is the case with emails, especially emails used in marketing purposes. To make it clear, the percentage of emails which get opened is just 22% (in average), which proves that SMS marketing has a much better performance than email marketing.