Tag: Messaging Technology

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The rise of mobile (marketing) in numbers

The rise of mobile (marketing) in numbers

Jan 21, 2020 |

Mobile marketing has become the focal point of many digital marketing campaigns. Moreover, we can say that it’s taking over digital marketing. Why? Well, let’s take a look at some numbers… Statista Inc., one of the leading statistics company on the internet, has published their forecast regarding the rise of a number of mobile phones worldwide until 2018. Statistics collected and presented show the total number of unique mobile phone users will reach 5.5 billion in 2018. This number is huge, but… Already in January 2015 GSMA Intelligence and Ericsson have both reported more than 7 billion active mobile subscription, which is almost as equal as the total human population!

Bulk SMS – who should use it, when and why?

Bulk SMS – who should use it, when and why?

Jan 21, 2020 |

Bulk SMS is a very useful and effective marketing channel that should be an integral part of any mobile marketing strategy that tends to achieve real success in today’s mobile world. As we all know, mobile phones are ruling our digital world, so mobile-focused marketing has become a focal point of every strategic marketing planning. Mobile marketing is a huge must for every business that wants to keep a competitive edge over their competitors and maintain advantage within the industry.

MO vs. MT messaging – what is the difference between them?

MO vs. MT messaging – what is the difference between them?

Jan 21, 2020 |

The world of SMS is full of acronyms that might confuse you, especially if more than one term is used for the same thing. So, we decided to help you learn this specific language. Being familiar with SMS industry jargon is half the battle. We’re starting with MO vs MT messages. Industry experts and professionals often use these two terms. What do these acronyms mean? Let’s start with the MO message.

Short vs. Long Codes

Short vs. Long Codes

Jan 21, 2020 |

Almost all mobile phones, regardless of type or ‘smartness’, have one thing in common – SMS. Some estimates say that there are more than 4.5 billion SMS enabled devices in the world today, which makes texting a valuable communication channel among people. Other stats also say that 98% of SMS messages are opened and read within 3 minutes of receipt, a much higher rate than it is the case with emails, especially emails used in marketing purposes. To make it clear, the percentage of emails which get opened is just 22% (in average), which proves that SMS marketing has a much better performance than email marketing.

Is SMS marketing suitable for B2B? Yes!

Is SMS marketing suitable for B2B? Yes!

Jan 21, 2020 |

The first question that usually comes up when you try to make a connection between SMS marketing and B2B business model is the following: Is SMS marketing suitable for B2B companies? Unlike B2C (business-to-consumer) companies focused on selling products directly to consumers, B2B is a business model in which companies are doing business with each other. B2B companies are selling products or services to other companies.

Mobile Number Lookup Service

Mobile Number Lookup Service

Jan 21, 2020 |

First: what is MNP? Mobile Number Lookup service enables you to send your SMS traffic through the most optimal route. It provides access to all critical information on mobile number portability which will help you improve delivery success rates and ported-number routing efficiency. Second: what is mobile number portability? Mobile number portability allows a mobile subscriber to change mobile operator without changing mobile number. It is a convenient way to switch operators without having to change telephone number. As this service is top-rated among the users, operators, carriers and those who send Bulk SMS notifications to customers need to have accurate information about phone numbers to secure successful message delivery.

A2P SMS Messaging for Enterprises

A2P SMS Messaging for Enterprises

Jan 21, 2020 |

A2P SMS Messaging (application to person messaging), or enterprise 2-way SMS, is an ideal way to maintain consistent and timely communication with your customers. In a world where everything is so fast, it is essential to have quality communication with your audience and clients because people don’t want to wait. For anything, anymore. Customers expect fast if possible immediate responses from companies and brands.

Ready-made SMS platform for A2P SMS monetization

Ready-made SMS platform for A2P SMS monetization

Jan 20, 2020 |

In recent years OTTs have disrupted telecom industry causing a downturn in P2P SMS volumes. Operators’ core revenues have decreased, with both P2P SMS and voice traffic going down. Hence, MNOs and voice players have been searching for a new cash cow, which they found in a fruitful A2P SMS, also known as business messaging. Although popular chat applications like WhatsApp and Facebook Messenger have been threatening the messaging business, something interesting has happened. Not only that SMS survived the initial shock, but it flourished! SMS traffic is now growing because the use of SMS has become prevalent among enterprises. Moreover, OTTs have become the biggest SMS traffic generators, as millions of OTP messages (One Time Password) are sent each day. This is a phenomenal opportunity for mobile operators to leverage this new OTTs’ SMS revenue stream and compensate part of their profitability loses.

Why RCS isn’t killing SMS?

Why RCS isn’t killing SMS?

Jan 20, 2020 |

On June 17 this year Google announced it is officially rolling out its RCS Chat in the UK and France. In the UK, the service officially became available on 28 June for some users. After this news broke, RCS became the main buzz word. However, RCS or Rich Communication Services is not a novelty. RCS protocol dates back to 2007. In 2008 GCM Association took it over, while in 2016 it became an agreed standard when GCMA published the Universal Profile on RCS. The Universal Profile is a set of features and technical enablers built to facilitate global operator deployment of RCS. RCS is a new messaging standard aimed to enable the industry to deliver a consistent and more advanced texting experience for billions of consumers worldwide. The goal is to have most smartphones with a built-in advanced messaging that features read receipts, the capability to send high-resolution images and videos, typing indicators, animated stickers, better group texting, etc. Similar to popular chat apps like WhatsApp, Facebook Messenger, Signal, and others. In other words, RCS is the protocol intended to supersede the SMS. This protocol should provide improved messaging. To put it simply, RCS is enriched SMS.