One-way messaging is no longer enough. Customers expect instant, two-way conversations on the channels they trust and use daily.
Tag: CX
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Why One-Way Communication Is Costing You Customers
In a world that moves at the speed of a swipe, customers expect answers now – and not just from you, but from every brand they interact with.
Meta’s Big Bet on Messaging is Paying Off
For years, Meta has been pouring billions of dollars into messaging, believing that private conversations hold the key to the future of digital communication. And now, that bet is finally paying off.
Transforming Customer Experience
Amidst the ever-evolving landscape of messaging technology, providing an unparalleled customer experience is the Holy Grail, and HORISEN is the company that truly exemplifies this principle. With over two decades of expertise in the messaging industry, HORISEN has redefined the landscape, revolutionizing how businesses engage with their customers. As a one-stop shop for managing wholesale and retail messaging, our cutting-edge solutions have earned them a well-deserved reputation as pioneers of state-of-the-art CX.
ChatGPT and Large Language Models Will Change Business Messaging
How generative AI is changing how service, sales, and marketing teams communicate? 55 percent of organizations are piloting or in production mode with generative AI (GenAI). The business functions with the highest adoption rates are: software development, marketing, customer service, and sales.
Putting People First
To thrive in today’s business landscape, companies must embrace a customer-oriented culture, where customer experience becomes a fundamental aspect of their business strategy, values, and vision. However, it is important to recognize that the employees who shape the business strategy, values, and vision are the ones who drive this customer-centric approach.
7 Fantastic Use Cases for SMS in Customer Experience
From discounts to reminders, delivery updates to customer verification – SMS is the vehicle for many CX initiatives. Recognizing this, many brands leverage the channel to enhance customer experience.
10 Reasons Why You Should Use Business Messenger in 2023
The article is only a sneak peek of what Business Messenger does and the benefits it brings. The following ten reasons to consider purchasing the solution delve much deeper.
10 reasons why SMS is a great way for customer communication
Thanks to the widespread use of mobile phones around the world, SMS marketing is still a vital strategy in the marketing industry.