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What is Bulk SMS? A simple explanation would be: Bulk SMS is a service that enables sending a large number of SMS messages to a broad audience – at once. This is a super powerful service to use in your business to deliver SMS messages safely, quickly and directly to your customers worldwide. If you’re running competitions, marketing campaigns, notifications to employees, promotions or events, Bulk mass messaging is the best platform to use for sending out a high volume of messages in one go.
Your customers are your most valuable asset you must cherish them carefully if you want your business to grow.
If you’re wondering what the easiest and best way to effectuate successful SMS marketing (using Bulk SMS) is, this text will provide you with an answer. Let’s begin this story by going back to 2008, when Mary Meeker, a famous Internet analyst, boldly predicted that by 2014 mobile Internet use will overtake desktop Internet usage globally. Now, from a 2015 perspective, we can only agree and say: she was right! Smartphones and mobile devices, in general, have surpassed desktop and laptop PCs in percent of internet browsing and percent of time spent with online retail. What does this suggest? It is simple. Mobile devices are becoming an enormous part of the world’s ‘Internet Future.’ Customers are now so comfortable using their smartphones as their primary shopping device that businesses must consider mobile marketing as a crucial part of their digital marketing strategies. They must even focus and prioritise investments in mobile marketing if they want to keep the pace with continuous mobile development.
Mobile usage has grown significantly in recent years. With the ever-growing importance of mobile devices in our lives, smartphones have become an extension of ourselves. Smartphones are the most used devices in the world today. Smartphones have become small, pocketable personal computers rather than just phones, and are used for everything, from regular everyday communication to entertainment, searching and buying.
After Facebook’s F8 Development Conference, some started speculating that some Facebook Messenger new features were designed to kill BULK SMS. But, such predictions are not entirely true. So, let’s start from the beginning first, with this year’s conference general overview. The storm has finally come down, and now we can calmly review the novelties Facebook announced on this year’s F8 Developer Conference, held at Fort Mason in San Francisco this April. As it was expected, Facebook came up with plenty of new things.
Bulk SMS is a very useful and effective marketing channel that should be an integral part of any mobile marketing strategy that tends to achieve real success in today’s mobile world. As we all know, mobile phones are ruling our digital world, so mobile-focused marketing has become a focal point of every strategic marketing planning. Mobile marketing is a huge must for every business that wants to keep a competitive edge over their competitors and maintain advantage within the industry.
Text messaging, or texting is a form of direct, personal communication that enables you to get in touch and make very close contact with your customers, staff, and suppliers. No other communication channel provides such closeness between a brand and its consumers, because SMS enables enterprises to communicate with people in a highly personalised and responsive way. Portio Research Ltd, an independent research company that provides high-quality reports on the mobile and wireless industry, has even declared SMS as the “king” of non-voice communication because of its 6 main qualities
Is Bulk SMS ideal for your business? BULK SMS is usually used to reach a wide or a specific audience for marketing reasons, with personalised SMS content. You can use it to promote products, or inform customers about specific changes: e.g., a clothing store does a huge re-opening party with discounts, etc.