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At first sight, among countless messaging apps, how this one could follow the giants along the way of instant messaging, on the already saturated market? Let’s mention some – secure encryption, fast messaging speed, cute stickers (easy to create even on your own), the ability to send non-compressed files, so what’s not to love? Last month Telegram reached 500 million users and this growth seems unstoppable.
We are there – riding on the wave of messaging meteoric rise. It’s undeniable that people’s expectations for communicating with each other are fundamentally transforming the way they expect to communicate with businesses. And you are there – fuel this messaging momentum by running your business day by day. Experiencing how the telecom industry is both highly concentrated and competitive – by maintaining consistency, efficiency, cost control to your operations, improving customer retention, and raise revenues.
We’ve selected 10 very good reasons why you should use SMS in your marketing.
With the rise of the super-fast 5G and cloud technologies, the world is on the brink of always-on connectivity, which will facilitate business automation. It will impact and revolutionize every industry, creating a brand new ecosystem of fully-connected devices and technologies. Such technology entails safe M2M and M2P communication. The safest means of communication today is the SMS. Texting is the most reliable way to send any information due to its ubiquity, simplicity, and safety. The mere fact SMS messaging is alive for more than 20 years, and is still thriving, proves all the above. A significant advantage of SMS is that it reaches users anywhere in the world, even when mobile data are switched off. The SMS message will undoubtedly be delivered as SMS doesn’t rely on the Internet and is the only technology harmonized between all mobile operators in the world. Consequently, business messaging, commonly referred to as A2P, is booming in the past few years. It’s no wonder then to see other advanced technologies such as IoT deploying it.
When mentioning SMS Marketing, it almost seems as if this segment of marketing has not been used enough lately. New 21st century digital environment forced us to focus on the online, internet world, so it looks like marketers’ eyes are mostly focused on Search Engine Marketing, Social Media Marketing, Content Marketing etc., which we can easily put under one umbrella, called Inbound Marketing. This approach is the right one since there is no doubt online, the digital world is overtaking our lives faster than ever. The necessity to be always present, available and ready to communicate and respond fast to all questions and inquiries and to attract audience has become a 21st-century big MUST!
What is Bulk SMS? A simple explanation would be: Bulk SMS is a service that enables sending a large number of SMS messages to a broad audience – at once. This is a super powerful service to use in your business to deliver SMS messages safely, quickly and directly to your customers worldwide. If you’re running competitions, marketing campaigns, notifications to employees, promotions or events, Bulk mass messaging is the best platform to use for sending out a high volume of messages in one go.
It’s no secret we’ve all become mobile and embraced mobility as an integral part of our lives. We can even say “We are all mobile.” Some might complain against such statement, saying this sounds weird, but just look around you. Are we leaving faster than ever? Can we even say we are living our lives in the fast lane because everyone else around us does the same? Do we feel under pressure because of this? Are you striving to finish all tasks on time?
Believe it or not, your prospects are exposed to some 3,000 marketing messages a day, says Seth Godin.
Your customers are your most valuable asset you must cherish them carefully if you want your business to grow.