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The world of SMS is full of acronyms that might confuse you, especially if more than one term is used for the same thing. So, we decided to help you learn this specific language. Being familiar with SMS industry jargon is half the battle. We’re starting with MO vs MT messages. Industry experts and professionals often use these two terms. What do these acronyms mean? Let’s start with the MO message.
Almost all mobile phones, regardless of type or ‘smartness’, have one thing in common – SMS. Some estimates say that there are more than 4.5 billion SMS enabled devices in the world today, which makes texting a valuable communication channel among people. Other stats also say that 98% of SMS messages are opened and read within 3 minutes of receipt, a much higher rate than it is the case with emails, especially emails used in marketing purposes. To make it clear, the percentage of emails which get opened is just 22% (in average), which proves that SMS marketing has a much better performance than email marketing.
The first question that usually comes up when you try to make a connection between SMS marketing and B2B business model is the following: Is SMS marketing suitable for B2B companies? Unlike B2C (business-to-consumer) companies focused on selling products directly to consumers, B2B is a business model in which companies are doing business with each other. B2B companies are selling products or services to other companies.
Text messaging, or texting is a form of direct, personal communication that enables you to get in touch and make very close contact with your customers, staff, and suppliers. No other communication channel provides such closeness between a brand and its consumers, because SMS enables enterprises to communicate with people in a highly personalised and responsive way. Portio Research Ltd, an independent research company that provides high-quality reports on the mobile and wireless industry, has even declared SMS as the “king” of non-voice communication because of its 6 main qualities
With more and more new digital channels available for promotion, it is tough for small businesses to reach customers with their marketing message. Although possibilities for promotion are almost limitless nowadays, this enormous amount of advertising and promotion have forced people to become “blind” and much smarter in a selection of tools to avoid them. Smart marketers had turned this absurd situation in their favour when they decided to use some of the almost forgotten or underestimated communication channels. We are speaking about SMS and SMS marketing. What can small businesses do with SMS more efficiently than with other digital channels? Here is the list of our suggestions.
The power of text messaging is growing — especially SMS messaging for business. Despite predictions from 2011 when some experts said SMS would die in the coming years, not only it didn’t die, but it eventually grew stronger. The reason for such dark predictions lied in a growing number of mobile apps, but SMS proved to be resistant. Now, in 2017, we can hear new voices saying that SMS will grow from $55.49 billion to $71.60 billion by 2021 while mobile app installation will face a serious drop down. Having this in mind, more and more marketers are turning to SMS marketing.
SMS is the most effective direct marketing channel. SMS has a 98% open rate and 36% click-through rate. Compared to email, with a 22% open rate and just 2.9% CTR, there is no doubt that SMS is the best direct marketing channel for brands and retailers. With these numbers, it is clear that sending text messages is an excellent return on investment. And even more shocking is that 90% of all text messages are read within 3 minutes of being received on the mobile phone. Furthermore, 98 % of all SMS messages are looked at and are read within an average of five seconds! Therefore SMS is still the most effective way to reach customers and deliver your marketing message efficiently and cost-effectively.
A2P SMS Messaging (application to person messaging), or enterprise 2-way SMS, is an ideal way to maintain consistent and timely communication with your customers. In a world where everything is so fast, it is essential to have quality communication with your audience and clients because people don’t want to wait. For anything, anymore. Customers expect fast if possible immediate responses from companies and brands.
First: what is MNP? Mobile Number Lookup service enables you to send your SMS traffic through the most optimal route. It provides access to all critical information on mobile number portability which will help you improve delivery success rates and ported-number routing efficiency. Second: what is mobile number portability? Mobile number portability allows a mobile subscriber to change mobile operator without changing mobile number. It is a convenient way to switch operators without having to change telephone number. As this service is top-rated among the users, operators, carriers and those who send Bulk SMS notifications to customers need to have accurate information about phone numbers to secure successful message delivery.