HORISEN Blog
Informative. Up-to-date. Easy-to-read.
Let us inform you about the latest trends in the messaging industry.
We keep you
up to date!
Timely. Interesting. To the point.
For messaging technologists on the pulse of time
HORISEN Compliance Paper
“Meeting NIS 2 and DORA Requirements in the CPaaS Industry”
For messaging technology providers, adhering to top security standards like NIS 2 and DORA is vital for ensuring trust and data protection. HORISEN’s experts have prepared a comprehensive document featuring a gap analysis and our roadmap to achieving full compliance with the industry’s highest security standards.
Click here to access the entire document and guide your messaging business toward unparalleled security and compliance excellence.
HORISEN Whitepaper
“Vendor-Neutral Messaging Platforms”
Messaging platform vendors are offering vendor-neutral messaging platforms combined with smart tools, and telcos can use these to more easily, quickly, and effectively engage with enterprise customers directly to generate revenue from app-to-person (A2P) SMS and SMS Internet of Things (IoT).
Click here to access the entire white-paper and help your messaging business soar into a new era of messaging connectivity.
How can MNOs maximize monetization of SMS messaging
Operators’ core revenues have been shrinking since 2012. Voice margins are decreasing, and SMS messaging has also suffered an impact from OTT messaging apps. SMS market has survived the initial shock caused by IM applications. Moreover, SMS traffic is now growing because the use of SMS has become very popular among enterprises. A2P messaging market is booming and is estimated to be worth $70.32 billion by 2020.
Ready-made SMS platform for A2P SMS monetization
In recent years OTTs have disrupted telecom industry causing a downturn in P2P SMS volumes. Operators’ core revenues have decreased, with both P2P SMS and voice traffic going down. Hence, MNOs and voice players have been searching for a new cash cow, which they found in a fruitful A2P SMS, also known as business messaging. Although popular chat applications like WhatsApp and Facebook Messenger have been threatening the messaging business, something interesting has happened. Not only that SMS survived the initial shock, but it flourished! SMS traffic is now growing because the use of SMS has become prevalent among enterprises. Moreover, OTTs have become the biggest SMS traffic generators, as millions of OTP messages (One Time Password) are sent each day. This is a phenomenal opportunity for mobile operators to leverage this new OTTs’ SMS revenue stream and compensate part of their profitability loses.
Why RCS isn’t killing SMS?
On June 17 this year Google announced it is officially rolling out its RCS Chat in the UK and France. In the UK, the service officially became available on 28 June for some users. After this news broke, RCS became the main buzz word. However, RCS or Rich Communication Services is not a novelty. RCS protocol dates back to 2007. In 2008 GCM Association took it over, while in 2016 it became an agreed standard when GCMA published the Universal Profile on RCS. The Universal Profile is a set of features and technical enablers built to facilitate global operator deployment of RCS. RCS is a new messaging standard aimed to enable the industry to deliver a consistent and more advanced texting experience for billions of consumers worldwide. The goal is to have most smartphones with a built-in advanced messaging that features read receipts, the capability to send high-resolution images and videos, typing indicators, animated stickers, better group texting, etc. Similar to popular chat apps like WhatsApp, Facebook Messenger, Signal, and others. In other words, RCS is the protocol intended to supersede the SMS. This protocol should provide improved messaging. To put it simply, RCS is enriched SMS.
Interview with Fabrizio Salanitri, CEO of HORISEN: Telecoms World Asia 2020
As technology continues to advance and with OTT players constantly on the rise, certain services and software inevitably become obsolete. How should telco businesses and service providers evolve to stay relevant and cope with the ever-changing trends? What are the market gaps that will surface when 5G and giant cloud techs finally hit the trade? The editorial team at Telecoms World Asia had the opportunity to interview Fabrizio Salanitri, the CEO of HORISEN. He will be sharing about the evolution of the telco industry, the challenges that communication service providers face today, and what to look forward to at Telecoms World Asia 2020.
SMS Glossary
Each industry has specific terminology. The SMS business is no exception. We have decided to share with you 50 most commonly used SMS industry terms in the form of an SMS glossary.
Benefits of A2P SMS
More and more businesses in all industry verticals have started employing SMS messaging for their customer relationship management. From two-factor authentication (2FA), high-volume alerts, notifications, appointment reminders, to all sorts of SMS marketing campaigns, SMS has become the most popular way to reach out to customers and gain their attention. This messaging is also known as application-to-person, or A2P messaging. Others call it enterprise or business messaging. No matter how you name it, what is important here is that SMS is now the most desired communication channel among brands. Industries such as banking, financial institutions, e-commerce, healthcare, and entertainment are widely using A2P SMS.
HORISEN welcomes a new Messaging Superhero on board – LINK Mobility
HORISEN AG signed an agreement with LINK Mobility, Europe’s leading provider within mobile communications, specializing in messaging, digital services, and intelligent data usage.
HORISEN is attending Messaging & SMS World 2019, 02 – 04 December, London
Dear friends, we are inviting you to meet with our sales team at this year’s Messaging & SMS World,02 – 04 December in London. They’re eager to explain to you how to intelligently automate your SMS business with HORISEN telecom software. Messaging & SMS Worldis the largest gathering for the global messaging and SMS Industry. The event will take place on 3 & 4 December at the Tower – A Guoman Hotel, following on from the RCS summit on 2 December.
HORISEN is attending Capacity Asia in China
Dear friends, we are proud to announce our sales team is participating in Capacity Asia 2019 in China this December. We invite you to arrange a meeting with our sales reps to discuss new business opportunities. Capacity Asia is the largest meeting connecting Asia-Pacific’s carrier, content & cloud communities. The event will take place on 3 – 4 December at The Grand Hyatt Hotel, Macau SAR. We are delighted to participate in this important event, meet with our partners, prospects, and have fun while networking and exchanging key knowledge.