HORISEN Blog
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HORISEN Compliance Paper
“Meeting NIS 2 and DORA Requirements in the CPaaS Industry”
For messaging technology providers, adhering to top security standards like NIS 2 and DORA is vital for ensuring trust and data protection. HORISEN’s experts have prepared a comprehensive document featuring a gap analysis and our roadmap to achieving full compliance with the industry’s highest security standards.
Click here to access the entire document and guide your messaging business toward unparalleled security and compliance excellence.
HORISEN Whitepaper
“Vendor-Neutral Messaging Platforms”
Messaging platform vendors are offering vendor-neutral messaging platforms combined with smart tools, and telcos can use these to more easily, quickly, and effectively engage with enterprise customers directly to generate revenue from app-to-person (A2P) SMS and SMS Internet of Things (IoT).
Click here to access the entire white-paper and help your messaging business soar into a new era of messaging connectivity.
Pay attention to MOBIVORES!
Mobile usage has grown significantly in recent years. With the ever-growing importance of mobile devices in our lives, smartphones have become an extension of ourselves. Smartphones are the most used devices in the world today. Smartphones have become small, pocketable personal computers rather than just phones, and are used for everything, from regular everyday communication to entertainment, searching and buying.
The rise of mobile (marketing) in numbers
Mobile marketing has become the focal point of many digital marketing campaigns. Moreover, we can say that it’s taking over digital marketing. Why? Well, let’s take a look at some numbers… Statista Inc., one of the leading statistics company on the internet, has published their forecast regarding the rise of a number of mobile phones worldwide until 2018. Statistics collected and presented show the total number of unique mobile phone users will reach 5.5 billion in 2018. This number is huge, but… Already in January 2015 GSMA Intelligence and Ericsson have both reported more than 7 billion active mobile subscription, which is almost as equal as the total human population!
Successful SMS Marketing Campaign – what you need to know to run one
How to Create a Successful SMS Marketing Campaign? A successful SMS marketing campaign is one of the best direct marketing solutions. But, how to run an SMS marketing campaign that will worth every penny?
Is Facebook Messenger killing BULK SMS?
After Facebook’s F8 Development Conference, some started speculating that some Facebook Messenger new features were designed to kill BULK SMS. But, such predictions are not entirely true. So, let’s start from the beginning first, with this year’s conference general overview. The storm has finally come down, and now we can calmly review the novelties Facebook announced on this year’s F8 Developer Conference, held at Fort Mason in San Francisco this April. As it was expected, Facebook came up with plenty of new things.
SMS vs. Social Media – who wins?
Social media has changed the world in so many ways. Communication and connecting to other people have become easier, faster and more fun so the number of active social media users have grown rapidly and we can say that today vast majority of people in “The Internet World” have at least one social networking profile.
Bulk SMS – who should use it, when and why?
Bulk SMS is a very useful and effective marketing channel that should be an integral part of any mobile marketing strategy that tends to achieve real success in today’s mobile world. As we all know, mobile phones are ruling our digital world, so mobile-focused marketing has become a focal point of every strategic marketing planning. Mobile marketing is a huge must for every business that wants to keep a competitive edge over their competitors and maintain advantage within the industry.
10 Do’s and Don’ts of SMS Marketing
SMS marketing is a perfect business choice if you want to communicate with your customers/audience in a fast, efficient and inexpensive way. There are more than 6 billion mobile devices in the world today. SMS reached more than 3 billion people using these 6 billion devices. This means that SMS is ruling the mobile market and is the most used tool on smartphones, despite mobile development with an abundance of mobile apps and easiness to access and browse the net on a mobile phone.
OTT vs. Bulk SMS
Although we witness a serious rise in popularity of Over-The-Top (OTT) instant messaging apps like WhatsApp, more than 50% of WhatsApp users still think that SMS will always be an essential form of communication for them. And more importantly, OTT messaging services don’t allow users to send messages in bulk which puts SMS on the top of the list of the most useful marketing tools.
MO vs. MT messaging – what is the difference between them?
The world of SMS is full of acronyms that might confuse you, especially if more than one term is used for the same thing. So, we decided to help you learn this specific language. Being familiar with SMS industry jargon is half the battle. We’re starting with MO vs MT messages. Industry experts and professionals often use these two terms. What do these acronyms mean? Let’s start with the MO message.