HORISEN Blog
Informative. Up-to-date. Easy-to-read.
Let us inform you about the latest trends in the messaging industry.
We keep you
up to date!
Timely. Interesting. To the point.
For messaging technologists on the pulse of time
HORISEN Compliance Paper
“Meeting NIS 2 and DORA Requirements in the CPaaS Industry”
For messaging technology providers, adhering to top security standards like NIS 2 and DORA is vital for ensuring trust and data protection. HORISEN’s experts have prepared a comprehensive document featuring a gap analysis and our roadmap to achieving full compliance with the industry’s highest security standards.
Click here to access the entire document and guide your messaging business toward unparalleled security and compliance excellence.
HORISEN Whitepaper
“Vendor-Neutral Messaging Platforms”
Messaging platform vendors are offering vendor-neutral messaging platforms combined with smart tools, and telcos can use these to more easily, quickly, and effectively engage with enterprise customers directly to generate revenue from app-to-person (A2P) SMS and SMS Internet of Things (IoT).
Click here to access the entire white-paper and help your messaging business soar into a new era of messaging connectivity.
HORISEN is attending GCCM Europe in London, 10-11 February 2020
Dear friends, we are inviting you to meet with our sales reps at this year’s GCCM Europe, 10 – 11 February in London. They’re eager to explain to you how to intelligently automate your SMS business with HORISEN telecom software. Find our team at booth E44.
Are you using SMS?
When mentioning SMS Marketing, it almost seems as if this segment of marketing has not been used enough lately. New 21st century digital environment forced us to focus on the online, internet world, so it looks like marketers’ eyes are mostly focused on Search Engine Marketing, Social Media Marketing, Content Marketing etc., which we can easily put under one umbrella, called Inbound Marketing. This approach is the right one since there is no doubt online, the digital world is overtaking our lives faster than ever. The necessity to be always present, available and ready to communicate and respond fast to all questions and inquiries and to attract audience has become a 21st-century big MUST!
RCS powered by Google, GSMA and global operators
This year’s Mobile World Congress, held in Barcelona 22-25 February, was full of innovative technologies and spectacular product launches. Among all the glitz & glamour, one of the groundbreaking moments was the one when global mobile operators, including América Móvil, Bharti Airtel Ltd, Deutsche Telekom, Etisalat, Globe Telecom, KPN, Millicom, MTN, Orange, PLAY, Smart Communications, Sprint, Telenor Group, TeliaSonera, Telstra, TIM, Turkcell, VimpelCom, Vodafone, the GSMA, and Google have announced the launch of mobile industry initiative to accelerate the availability of Rich Communication Services (RCS).
Universal RCS Profile – supported by 57 Mobile Operators
Before the GSMA Mobile World Congress in Shanghai official start tomorrow, the GSMA announced a new list of mobile operators supporting a mobile industry initiative for a universal Rich Communication Services (RCS) profile worldwide. The list contains the following mobile operators: AIS, Axiata Group, Beeline, Bell Mobility, China Mobile, China Telecom, China Unicom, Claro Brazil, Claro Colombia, Indosat Ooredoo, M1, Megafon, MTS, Optus, Personal Argentina, Personal Paraguay, Reliance Jio, Rogers Communications, Singtel, StarHub, Telcel Mexico, Tele2, Telefónica, Telkomsel, Telus and T-Mobile US. Those mobile operators have joined the group of MNOs supporting this initiative back in February at Mobile World Congress in Barcelona.
What is BULK SMS
What is Bulk SMS? A simple explanation would be: Bulk SMS is a service that enables sending a large number of SMS messages to a broad audience – at once. This is a super powerful service to use in your business to deliver SMS messages safely, quickly and directly to your customers worldwide. If you’re running competitions, marketing campaigns, notifications to employees, promotions or events, Bulk mass messaging is the best platform to use for sending out a high volume of messages in one go.
Is mobility a new 21st century religion?
It’s no secret we’ve all become mobile and embraced mobility as an integral part of our lives. We can even say “We are all mobile.” Some might complain against such statement, saying this sounds weird, but just look around you. Are we leaving faster than ever? Can we even say we are living our lives in the fast lane because everyone else around us does the same? Do we feel under pressure because of this? Are you striving to finish all tasks on time?
SMS Marketing for Enterprises
Believe it or not, your prospects are exposed to some 3,000 marketing messages a day, says Seth Godin.
5 ways how to build long-lasting customer relationships with Bulk SMS service
Your customers are your most valuable asset you must cherish them carefully if you want your business to grow.
Bulk SMS – what you need to know to start?
If you’re wondering what the easiest and best way to effectuate successful SMS marketing (using Bulk SMS) is, this text will provide you with an answer. Let’s begin this story by going back to 2008, when Mary Meeker, a famous Internet analyst, boldly predicted that by 2014 mobile Internet use will overtake desktop Internet usage globally. Now, from a 2015 perspective, we can only agree and say: she was right! Smartphones and mobile devices, in general, have surpassed desktop and laptop PCs in percent of internet browsing and percent of time spent with online retail. What does this suggest? It is simple. Mobile devices are becoming an enormous part of the world’s ‘Internet Future.’ Customers are now so comfortable using their smartphones as their primary shopping device that businesses must consider mobile marketing as a crucial part of their digital marketing strategies. They must even focus and prioritise investments in mobile marketing if they want to keep the pace with continuous mobile development.