How can MNOs maximize monetization of SMS messaging

How can MNOs maximize monetization of SMS messaging

How can MNOs maximize monetization of SMS messaging Operators’ core revenues have been shrinking since 2012. Voice margins are decreasing, and SMS messaging has also suffered an impact from OTT messaging apps. SMS market has survived the initial shock caused by IM...
Ready-made SMS platform for A2P SMS monetization

Ready-made SMS platform for A2P SMS monetization

In recent years OTTs have disrupted telecom industry causing a downturn in P2P SMS volumes. Operators’ core revenues have decreased, with both P2P SMS and voice traffic going down. Hence, MNOs and voice players have been searching for a new cash cow, which they found...
Why RCS isn’t killing SMS?

Why RCS isn’t killing SMS?

On June 17 this year Google announced it is officially rolling out its RCS Chat in the UK and France. In the UK, the service officially became available on 28 June for some users. After this news broke, RCS became the main buzz word. However, RCS or Rich Communication...
SMS Glossary

SMS Glossary

50 most commonly used SMS industry terms Each industry has specific terminology. The SMS business is no exception. We have decided to share with you 50 most commonly used SMS industry terms in the form of an SMS glossary. 1. A2P Messaging Application-to-person...